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Rehau’s E-Bike Body Project Goes Consumer-Direct

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BAYREUTH, Germany – The car parts manufacturer started its e-bike project already in 2013, which two years later led to the introduction at Eurobike. Over the past years, Rehau, the billion-dollar polymer specialist that is behind the development of advanced composite body’s for e-bikes, has drastically adjusted its business model. Instead of producing and selling these body’s to e-bike OEMs, Rehau now opts for the direct sale to consumers of complete electric bikes under the Nuvelos brand name. …
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